“Together we can. Together we will” – Interview with Anna Rathmann from the Jane Goodall Institute

Everything is connected – everyone can make a difference. Under this motto, the Jane Goodall Institute fights worldwide to conserve the natural world we all share. We are excited that Anna Rathmann, Executive Director of the Jane Goodall Institute, will be a keynote speaker at the CLIMATE TRANSFORMATION Summit 2023, sharing her vision and insights with the CLIMATE community.

For the Climate Magazine, she has already taken the time to answer our most pressing questions to her. The interview is about the three big global crises – climate change, biodiversity loss, and environmental inequity –, how they intertwine and how the institute is partnering with companies to tackle them.

This is why Jane and JGI have never seen threats as standalone problems. Every threat is integrated and requires integrated solutions – and everyone plays a role in these solutions. That is why people are at the center of the Jane Goodall Institute’s approach to conservation. We want to create involvement at every level for true community ownership of conservation and environmentalism. Local and indigenous people are the stewards of the majority of the world’s biodiversity, so JGI wants to ensure local communities and indigenous groups are leading their own natural resource management and sustainable development – an approach the Jane Goodall Institute calls “Tacare” (to “take care”). We also firmly believe in the power of young people. Our Roots & Shoots program empowers young people to identify problems facing people, other animals, and their environment – so that they see these interconnections and find ways to help locally.

Jane and JGI are part of global campaigns and advocacy to influence environmental policies at all levels of government and stewardship. Our #EATMEATLESS campaign is part of our efforts to shine light on the damaging effects of the animal agricultural industry. Our “Jane’s Green Hope” campaign focuses on nature-based solutions through partnering with companies such as Hewlett Packard for native forest restoration and protection.

Top down and bottom up, JGI believes everyone has a role in creating change and the responsibility to create a better world for us all. These threats facing our planet are complex, but when each of us takes part in transforming our systems, we change the way we view our relationship to one another and to the natural world.

You have defined 4 key groups with whom you want to work together to fight the 3 crises: young people, indigenous communities, the general public, and businesses. What responsibility but also what opportunities do you think businesses have in particular in the fight against climate change?

We know that a small group of around 100 companies are responsible for the majority of emissions, but we also know those companies consist of people. Jane often uses the analogy of speaking to someone’s “heart and their head” by sharing a story about how a young woman in Roots & Shoots spoke to her father who was in the fossil fuel industry about climate change. When we have these intergenerational conversations – interpersonally or between entities like JGI and major companies – we can make important shifts towards the necessary sustainability this world needs before it is too late.

Jane and JGI work to have these conversations and keep the momentum going in the right direction. This means either directly scaling or deepening our work, increasing accessibility for end-users to participate in sustainable practices, and/or advancing efforts that will work with companies to identify ways to reduce negative impacts, carbon emissions, pollution, and more.

What special challenges have you experienced in your collaboration with businesses, and what best practices for sustainable and climate-related business decisions have been most effective?

In any relationship, there is the need to make sure we are listening and creating a vision for the project that benefits everyone, one based in science, and which perpetuates movement towards tangible and real sustainability. Having companies see how robust our programs are, and how simple solutions can create big impact, has been less of a challenge and more of an emerging opportunity.

When finding partners, the Jane Goodall Institute wants to make sure that they have already invested in carbon divestment goals and green transformations. We then find ways to move further to the goal together. Jane has always found common ground through conversations, and conversations are where true understanding happens – where is there already a chance for overlap or expanding programs that work? How can we use our brand to increase the accountability of a corporation to walk the talk? How can we also provide resources, insights, and expertise to ensure that every aspect of the partnership and deliverables are sustainable? These are the questions to ask.

Do you have a message for companies that you would like to share in short words with the participants of the upcoming CLIMATE TRANSFORMATION Summit 2023?

We know that there are so many innovative people in influential companies ready to turn the tide on the harms facing our planet through partnerships. Through the Jane Goodall Institute’s model, we have the programs, expertise, and investment in local and indigenous leadership, and we welcome thoughtful and meaningful partners to help take that work further. Everyone wants to be part of a winning team and when they see what is possible by working together, they are inspired to think more critically about the brands and organizations they support, and how they live their lives.

Jane has always followed a path of doing what was right for the sake of the common good with the knowledge that we are all dependent on one another, this planet, and its finite resources. But as Jane says, “How is it that the most intellectual species to ever exist is destroying our only home?” One of Jane’s most important reasons for hope is the human intellect – what has driven our incredible globalized industries is our human brains, and so these same brains can work together to solve even the greatest of complex challenges. When we combine our intellect with using our hearts to guide us in doing what is right, we change the world.

“Together we can. Together we will”